Marketing teams are tasked with attracting and nurturing new customers. But this task traditionally comes with a steep price tag. Take for example long-standing, non-digital marketing tactics like direct sales, television ads, radio, mail and print advertising. These means are costly and rife with challenges that only serve to fuel the department’s reputation as a cost center, or an operating expense, making it very cost-prohibitive for smaller businesses to scale.
Even further, such traditional marketing tactics employ a one-way engagement model, eliminating any dialogue or chance at establishing a relationship with the consumer. Simply put, there just isn’t an easy way to start of conversation from one direct mail flyer.