Understanding the Affiliate Lifecycle is Critical to Channel Success

If you are considering affiliate marketing, finding and converting your audience at scale is a primary goal. However, affiliate marketing is complex and without an abundance of expert resources to optimize the affiliate channel, things can get off track quickly. A critical step towards success is having an acute understanding of the affiliate lifecycle. Having this fundamental knowledge early in the process will all but ensure your success in bringing high-value lifetime customers to your brand. 

Before marketers dig into the specifics, it is important to understand what the affiliate lifecycle represents – essentially a series of phases, or steps in a process, all of which dictates the actions brands must take to properly optimize and remove the complexities of the affiliate channel.

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