Rising Above the Influence: Interpreting a Fairly New Discipline

A note from Pepperjam: For nearly 20 years, Pepperjam has stood firmly on a foundation that has been built on the idea of strengthening and expanding industry knowledge, in our category and beyond. It’s in this vein that we invite some of the most esteemed thought leaders in ecommerce to lend us some of their wisdom as guest contributors to the Pepperjam blog. In this installment, we chatted with Kevin RyanDigital marketing and brand positioning strategist and CEO of Motivity Marketing, to discuss all things influencer and the impact of the pandemic on marketers. 

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