Quick Guide to the Affiliate Channel: CMO Edition

As CMO, you have an ever-growing list of to-dos. Expectations range from sustainably growing your brand, to generating consistent leads and opportunities, to nurturing prospects into clients—the list goes on. You’ve put great focus on mastering the right messaging mediums, the perfect service experience, and in some cases—this may even mean you’ve put all your eggs in that one channel or killer product’s basket.

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