Building a library of accessible creative ensures that your publisher partners have access to the most relevant and accurate content to promote on behalf of your brand. Text links, or text hyperlinks, are one of the creative types you can create for your publisher partners to promote your program in their placements, including store pages, category listings, newsletters, social media and more. Having a solid base of text links is a critical component to any successful affiliate program. Text links should include your brand name, new product lines, offers such as free shipping, coupons, % off discounts, and much more. All affiliate links should be in line with your marketing and promotional calendars therefore, it’s very important to refresh them regularly, so promotions are accurately updated, and brand guidelines are followed correctly.